Is Southampton Setting A New Standard For Institutional Web Sites?

Is the University of Southampton setting a new challenge for other institutions with their new iSoton service, I wonder? Or is this merely an attempt to be stylish by bolting on a variety of Web 2.0 features? What will the users make of it, I wonder? And what about accessibility, interoperability, compliance with standards and the other issues which the providers of Web services tend to emphasise?